Talk to usAn hour · on us · no pitch

An hour with someone who has sat where you're sitting.

Bring the thing that's actually bothering you — AI, the schedule, the claims, a practice you're thinking of buying, or just "what would you do?" Natalie has spent sixteen years consulting dental practices; John has spent twenty building technology for large organisations. You'll get a straight answer, and if the answer is "you don't need us", you'll get that too.

Natalie Maddox Co‑founder · sixteen years consulting dental practices Bring her your Tuesday. She'll tell you where the money is going, and what to do about it first.

with John Salter · co‑founder, twenty years of enterprise technology

No slidesNothing to prepareYour questions, in your order

Pick a timeSixty minutes with Natalie and John · video · free

Prefer to write first? Send a note — we answer within a business day.

Who you'll be talking to

Not a sales team. The people who built it.

We take these calls ourselves because they're where we learn what practices actually need. Natalie and John are on every one; Greg joins when the question is trust, data or security. Half of them end with advice and no follow‑up, and that's a good call.

Natalie Maddox · Co‑founder

Sixteen years inside dental practices, fixing what the software couldn't.

Natalie has consulted for practices from a single chair to multi‑location groups — the schedule, the front desk, the claims, the numbers the owner never got to see. She knows what a good practice looks like on a Tuesday, and what it costs when it isn't. Ask her the operational question you've been carrying around; she's answered it before.

Practice operationsRevenue cycleSchedulingGrowth without headcount

John Salter · Co‑founder

Twenty years making technology earn its keep in large organisations.

John's job on the call is the AI question: what it can do for a practice today, what it can't yet, and how to tell the difference before you sign anything. He'll show you the evidence behind what Canopy claims — and say plainly where it's still in progress.

AI, plainlyWhat to buy, what to skipData and trust

Greg Elmore · Co‑founder and CTO

Forty years of systems that had to be right — and the governance that makes AI safe to trust.

Greg's career runs from network architecture at NASA and Sprint, through fifteen years founding and running his own automation company for Fortune 500 clients, to architecting secure, verifiable agentic AI for finance, life sciences and healthcare. At Canopy he is the reason "trust is established before Vella acts" is engineering, not a slogan: the authority boundary, the evidence chain and the HIPAA programme are his. If your question is "how do I know it's safe?", it's his call to join.

Security and HIPAAAI governanceEnterprise architecture

Three founders, one hour, and the honest version of the answer.

What the hour looks like

Consulting first. Software only if it fits.

We started Canopy because too many practices were sold software for problems that weren't software problems. So the call runs like a consult, not a demo — and we'd rather be useful for an hour than convincing for one.

01

Bring the thing that's bothering you.

A denial rate, a hire you're unsure about, a schedule that leaks, a vendor pitch with AI in the name. Or nothing in particular. We'll start wherever you are.

02

We'll tell you what we'd do.

Natalie on the practice, John on the technology. Specific, not generic — including 'that's a people problem, not a software one' when it is.

03

You leave with a next step, or none.

Sometimes it's a change you can make Monday. Sometimes it's a read‑only look at your own data. Sometimes it's 'you're fine.' There is no fourth outcome where you get chased.

The way these calls tend to start

Is AI real for a practice my size?Where is my revenue leaking?Should I buy this practice?I'm hiring — should I be?My software vendor says…What would you do?

If Vella OS is the right answer, we'll say so. If it isn't,we'll say that first.

What Vella OS does →

Prefer to write?

Send a note. A person answers.

If a call isn't the right first step, tell us what's on your mind and we'll reply within a business day — usually Natalie or John, occasionally Greg if it's a security question.

Natalienatalie@canopy.dental Johnjohn@canopy.dental Security packetRequest it here, or ask on the call →

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